Living in Ho Chi Minh City is great. There’s delicious food, friendly people, and warm, sunny weather. But things get a bit murky when you’re faced with having to shop in the city.
Beauty shopping in Ho Chi Minh City is difficult. Yes, major beauty brands (Western and Asian) are here, but the markups are often so awful (literally $25 for a FaceShop eyeliner #GIRLGOODBYE) that it’s better to just wait until you make a major trip back home. Or you can put your faith in the mail system and cross your fingers that everything makes it to you in one piece and you don’t get charged a bajillion dollars in taxes and customs fees.
That’s why I’m SO happy about Ma Belle Box, a beauty startup that launched in Vietnam this summer.