Is Maybelline Cruelty-Free in 2022?

Maybelline is an American cosmetics brand that has been around since 1914. Their products are super affordable and readily available in both online and offline stores, making them a popular choice for women of all ages.

But is Maybelline cruelty-free or they test on animals? Let’s find out. 

Is Maybelline Cruelty-Free?

No, Maybelline is not cruelty-free. That’s because the brand sells its products in countries like China, where it’s required by law to test all imported cosmetics on animals before they enter the market. This is called pre-market animal testing.

Is Maybelline Vegan?

No, Maybelline is not 100% vegan. Even though they might offer some products that do not contain animal-derived ingredients — not all of them are vegan. And since they test on animals, they can’t be considered vegan-friendly. 

Is Maybelline PETA certified?

No, PETA does not certify Maybelline as an animal cruelty-free brand.

Is Maybelline owned by a parent company?

Maybelline is owned by L’Oreal Group, which also tests its products on animals either by themselves or third party distributors. 

How do we determine whether a brand is cruelty-free or not?

Many brands often don’t tell the complete truth about their animal testing-policy. For example, some brands sell their products in mainland China. Others pay third parties to conduct the tests and still claim to be animal cruelty-free. 

To make sure a company is cruelty-free, we first make sure that they don’t sell their products in countries where animal testing is required. Then we take a look at their animal testing policies (if they have any) to look for discrepancies. And finally, we reach out to support and ask them a series of questions on whether the company (or its suppliers) test on animals.

Based on this, we decide whether a company is cruelty-free or not. Unfortunately, Maybelline didn’t pass this criteria. So, we can say it isn’t a cruelty-free brand. 

Difference between cruelty-free and vegan

The terms ‘cruelty-free’ and ‘vegan’ have grown in popularity over the past few years. People often use them interchangeably. But there’s a difference between the two.

Cruelty-free products are those that have not been tested on animals. This means that the ingredients and final product have not been subjected to any animal testing whatsoever. Cruelty-free brands also typically do not work with suppliers who test on animals, so you can be sure that no animal suffered in the making of the products. 

Vegan skincare products are developed without any animal-derived ingredients. This means that all of the ingredients in these products are plant-based, making them an excellent choice for those with sensitive skin. 

Cruelty-Free Alternatives to Maybelline

Here are some of the leading cruelty-free brands that you can use:

  • Aubrey Organic
  • elf Cosmetics
  • The Ordinary
  • Glossier
  • First Aid Beauty
  • Tata Harper
  • Tatcha
  • Paula’s Choice
  • Kate Somerville
  • Pacifica
  • Dr. Dennis Gross
  • Murad
  • Juice Beauty
  • Dermalogica


When it comes to quality, Maybelline is a good brand. However, it’s not cruelty-free and vegan. It continues to sell its products in mainland China where their products are first tested on our furry friends. So, if you’re specifically looking for a brand that doesn’t test on animals, Maybelline is not a good option. 

What are your favorite animal cruelty-free brands? Do let us know in the comments below. 

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