Co-founded by Chris and Linda Tawili in 2008, Morphe is a cosmetics brand that gained popularity due to its reasonably priced eyeshadow palettes and makeup brushes.
In 2017, the company sold one million of their $38 Morphe x Jaclyn Hill eye shadow palettes. Beauty bloggers and makeup enthusiasts love their products.
But is Morphe cruelty-free? We took a deep dive into the company’s policies to find out. Read on to learn more.
Is Morphe Cruelty-Free?
Morphe claims to be a cruelty-free brand. It doesn’t sell its products in countries like China where animal testing is required by law. We reached out to their support, and they said they don’t test on animals. However, they are not certified by any organization.
Plus, back in 2017, Jaclyn Hill launched Jaclyn Hill x Morphe Volume II eyeshadow palette in collaboration with Morphe. This formula was not vegan, however, the brand advertised it as vegan. They received a lot of backlash, and it makes it harder to trust them.
Is Morphe Vegan?
They do offer cruelty-free products, but they’re not 100% vegan. Morphe 2, which is an offshoot of the original brand, is vegan.
Is Morphe PETA certified?
No, PETA doesn’t certify Morphe as a cruelty-free brand.
Is Morphe owned by a parent company?
Morphe is not owned by a parent company that tests on animals.
How do we determine whether a brand is cruelty-free or not?
Many brands often don’t tell the complete truth about their animal testing-policy. For example, some brands sell their products in mainland China. Others pay third parties to conduct the tests and still claim to be animal cruelty-free.
To make sure a company is cruelty-free, we first make sure that they don’t sell their products in countries where animal testing is required. Then we take a look at their animal testing policies to look for discrepancies. And finally, we reach out to support and ask them a series of questions on whether the company (or its suppliers) test on animals.
Based on this, we decide whether a company is cruelty-free or not. Morphe has given misleading information about its testing policies, so it’s in the gray area.
Related: Is Bath and Body Works Cruelty-Free?
Difference between cruelty-free and vegan
The terms ‘cruelty-free’ and ‘vegan’ have grown in popularity over the past few years. People often use them interchangeably. But there’s a difference between the two.
Cruelty-free products are those that have not been tested on animals. This means that the ingredients and final product have not been subjected to any animal testing whatsoever. Cruelty-free brands also typically do not work with suppliers who test on animals, so you can be sure that no animal suffered in the making of the products.
Vegan products are developed without any animal-derived ingredients. This means that all of the ingredients in these products are plant-based, making them an excellent choice for those with sensitive skin.
Morphe says it’s a cruelty-free brand, but it’s not certain. The brand doesn’t sell its products in countries where animal testing is required, and it does offer vegan products. However, if you want to be 100% sure, it’s better to avoid this brand.